Sales Presentations
Professionally designed presentations for every stage of the sales cycle
Executive Briefing Deck
Complete 15-minute presentation for C-level executives focusing on business impact, ROI, and strategic value.
Technical Deep Dive
Comprehensive 20-minute technical presentation for IT teams covering architecture, integration, and security features.
Human Risk Assessment
Interactive 25-minute presentation for conducting initial risk assessments and demonstrating value to prospects.
Customer Brochure
A clear, customer‑friendly overview of Privci’s Human Vulnerability Scanner
Privci Customer Brochure
A complete customer‑ready brochure explaining the Human Vulnerability Scanner, APIR framework, behavioural science foundations, and the measurable impact Privci delivers.
Competitive Battle Cards
Win against competitors with detailed battle cards and differentiation strategies
Privci vs. KnowBe4
Our Strengths
- Behavioural Focus: We measure WHY people click, not just IF they click
- Continuous Assessment: 30-day scanning vs. one-time phishing tests
- Higher Margins: 50-80% vs. 20-40% for KnowBe4 partners
- No Per-Email Pricing: Unlimited phishing simulations included
Their Weaknesses
- Limited Behavioural Insights: Only measures phishing click rates
- Training-First Approach: No continuous behavioural assessment
- Lower Partner Margins: Heavily discounted direct sales
- Feature Fragmentation: Additional costs for advanced features
Key Talking Points
- Phishing tests tell you if someone clicks; we tell you WHY they click
- Traditional training treats symptoms; we address root behavioural causes
- While KnowBe4 trains users, we actually change their behaviour
- Our MSP program offers 2-3x higher margins
Privci vs. Proofpoint
Our Strengths
- Behavioural Science Engine: Privci measures motivation, habits, and risk drivers — not just phishing clicks
- Continuous 30‑Day Assessment: Proofpoint relies on periodic tests; Privci runs a full behavioural scan
- MSP‑Friendly: Multi‑tenant dashboard + high margins
- Lightweight Deployment: No heavy enterprise infrastructure required
Their Weaknesses
- Training‑Centric: Focuses on content delivery, not behaviour change
- High Cost: Expensive for SMBs and MSPs
- Slow Deployment: Enterprise‑grade setup not ideal for smaller organisations
- Limited Human‑Risk Scoring: No deep behavioural modelling
Key Talking Points
- Proofpoint trains users — Privci changes behaviour
- Privci gives you a Human Vulnerability Score, not just phishing metrics
- Perfect for MSPs: multi‑tenant, high‑margin, fast deployment
- Privci is built for continuous improvement, not one‑off tests
Privci vs. Hoxhunt
Our Strengths
- Full Behavioural Model: Privci measures habits, motivation, and risk drivers — Hoxhunt focuses on phishing
- 5 Engines vs. 1: Privci covers awareness, change, policy, business risk, and phishing
- Human Vulnerability Score: A complete behavioural risk profile
- MSP‑Ready: Hoxhunt is enterprise‑only; Privci is built for MSP scale
Their Weaknesses
- Phishing‑Only Focus: No broader behavioural science framework
- High Cost: Not accessible for SMBs
- No Multi‑Tenant MSP Dashboard: Harder for partners to manage
- No 30‑Day Behavioural Scan: Limited insight into root causes
Key Talking Points
- Privci is behavioural cybersecurity — not just phishing training
- We measure WHY people behave insecurely, not just how they click
- Privci is built for MSPs; Hoxhunt is built for enterprises
- Privci covers 5 engines of human risk, not just phishing
Privci vs. CultureAI
Our Strengths
- Simpler Deployment: Privci is lightweight; CultureAI requires complex integrations
- 30‑Day Human Vulnerability Scan: Unique behavioural assessment model
- MSP‑Friendly Pricing: CultureAI is enterprise‑priced
- Behaviour‑Change Engine: Privci includes interventions, not just dashboards
Their Weaknesses
- Overly Complex: Requires deep integrations to show value
- High Cost: Not accessible for SMBs or MSPs
- No 30‑Day Scan: No structured behavioural assessment period
- Dashboard‑Heavy: Insights without behaviour‑change actions
Key Talking Points
- Privci delivers value in 30 days — CultureAI takes months
- Privci is built for MSPs; CultureAI is built for large enterprises
- We provide behavioural interventions, not just dashboards
- Privci is simple, fast, and actionable
Privci vs. Traditional Training
Our Strengths
- Behaviour‑First: We change habits, not just deliver content
- Continuous Assessment: 30‑day scan vs. annual training
- Personalised Interventions: Tailored to each user’s behavioural profile
- Measurable Human‑Risk Score: Training cannot quantify risk
Their Weaknesses
- No Behaviour Change: One‑off training doesn’t shift habits
- No Risk Measurement: No behavioural scoring or analytics
- Low Engagement: Users forget content within weeks
- Compliance‑Only: Designed for checkboxes, not security
Key Talking Points
- Training teaches — Privci transforms behaviour
- You can’t improve what you can’t measure
- Privci reduces real‑world incidents, not just ticks compliance boxes
- Behavioural cybersecurity is the next evolution of awareness training
ROI Calculator
Interactive calculator to demonstrate value and ROI to prospects
Human Risk ROI Calculator
Show prospects exactly how much they can save by reducing human-driven security incidents.
Email Templates
Proven email templates for prospecting, nurturing, and closing deals
Prospecting – Human Risk Introduction
52% Open RateHi [First Name],
Most cyber incidents today don’t start with technology — they start with human behaviour. We’re helping organisations like yours identify and reduce human‑related risk using a 30‑day behavioural scan.
It gives you a clear Human Risk Score and shows exactly where your team is most vulnerable — phishing, decision‑making, policy gaps, or awareness.
Would you be open to a short call to see if this could strengthen your security posture?
Best regards,
[Your MSP Name]
Prospecting – SMB Pain Point Hook
49% Open RateHi [First Name],
Cybersecurity tools can only go so far if employees are still making risky decisions. We’re helping businesses reduce human‑related incidents by analysing behaviour, not just running phishing tests.
Our Human Vulnerability Scan identifies:
- ✔ Who is most at risk
- ✔ Why risky behaviour is happening
- ✔ What actions will reduce that risk
Would you be open to a quick intro call?
Regards,
[Your MSP Name]
Nurturing – Behavioural Insight
58% Open RateHi [First Name],
Most organisations invest in training, but incidents still happen. That’s because training teaches knowledge — it doesn’t change behaviour.
We’re helping clients measure the behavioural patterns behind risk: habits, motivation, decision‑making, and awareness.
If you’d like, I can share a sample Human Risk Report so you can see what this looks like in practice.
Best,
[Your MSP Name]
Nurturing – Value Demonstration
62% Open RateHi [First Name],
Thought you’d find this useful — our clients typically see a 40–60% reduction in human‑related incidents within the first 90 days.
It’s because we focus on behaviour change, not just awareness training.
Happy to walk you through how the 30‑day Human Vulnerability Scan works.
Closing – Final Decision Nudge
54% Open RateHi [First Name],
Before you finalise your security roadmap, I wanted to highlight one thing: human behaviour is still the biggest cause of breaches.
Our Human Vulnerability Scan gives you a measurable Human Risk Score and a clear plan to reduce it.
If you’d like, I can show you exactly what your report would look like.
Best,
[Your MSP Name]
Closing – Incentive Offer
63% Open RateHi [First Name],
To help you get started, we’re offering a free 30‑day Human Vulnerability Scan for your organisation.
You’ll receive a full Human Risk Score and a breakdown of your team’s behavioural strengths and weaknesses.
Would you like us to activate your scan?
Renewal – Human Risk Score Update
67% Open RateHi [First Name],
Your latest Human Vulnerability Scan is complete, and your Human Risk Score has improved by [X] points.
This shows measurable behaviour change across your team — especially in phishing resilience, policy adherence, and secure decision‑making.
Let’s schedule a review to go through the results and plan next steps.
Renewal – Value Reinforcement
59% Open RateHi [First Name],
Your subscription is due for renewal on [Date]. Over the past year, we’ve helped your team reduce behavioural risk by [X]%, with improvements in:
- ✔ Phishing resilience
- ✔ Policy adherence
- ✔ Secure decision‑making
Let’s renew your subscription so we can continue strengthening your human‑risk posture.
Need Custom Materials?
Our Partner Success Team can create customised sales materials with your MSP branding and messaging.